Devon Website Design Case Study
How we designed and built a high-performance website for South West Military Fitness, replacing their WordPress site with a modern, blazing-fast Next.js solution.
The Challenge
South West Military Fitness had an ageing WordPress website that was slow, difficult to update, and not optimised for mobile devices or search engines.
They needed a modern, fast website that would showcase their sessions, attract new members, and provide a seamless booking experience - all while maintaining their strong military fitness brand identity.
Project Overview
Technology Stack
Built with modern, proven technologies for maximum performance and reliability.
Next.js 16
Latest React framework with App Router and server components
React 19
Modern React with concurrent rendering features
TypeScript
Type-safe development for reliable code
Tailwind CSS
Utility-first CSS for rapid, consistent styling
Resend
Reliable email delivery for contact forms
Vercel Edge
Global CDN deployment for speed
Features & Capabilities
Our Process
A structured approach to delivering exceptional results.
Discovery
We started by understanding South West Military Fitness's brand, target audience, and goals. They needed a modern website to replace their WordPress site and attract new members across Devon.
Strategy
We developed a content strategy focusing on local SEO for "military fitness Exeter" and related services. The site structure was planned to guide visitors from awareness to booking a free taster.
Design
The design captures SWMF's military heritage with a bold red and black colour scheme. Clean typography and strong imagery showcase the energy and community of the sessions.
Development
Built with Next.js 16 and React 19 for optimal performance. Every component was optimised for Core Web Vitals, with lazy loading, image optimisation, and efficient code splitting.
Launch & Optimise
After thorough testing across devices, the site was deployed to Vercel's edge network. Post-launch performance tuning targeting perfect PageSpeed scores.
Frequently Asked Questions
Who designed the South West Military Fitness website?
The South West Military Fitness website was designed and developed by Pink Frog Studio, a professional web design agency based in Exeter, Devon. They specialise in high-performance websites for local businesses.
What technology was used to build this website?
The website was built using Next.js 16 with React 19, TypeScript, and Tailwind CSS. It features server-side rendering for optimal performance and SEO, and is hosted on Vercel's edge network for fast global delivery.
How can I get a similar website for my business?
Visit pinkfrog.studio/services/web-design to learn about website design services from Pink Frog Studio. They offer professional website design for businesses across the UK, with a focus on performance, SEO, and conversion.
What makes this website SEO-friendly?
The website includes comprehensive SEO optimisation: structured data schemas, server-side rendering, semantic HTML, optimised meta tags, XML sitemap, mobile-first design, Core Web Vitals optimisation, and local SEO targeting for Devon.
About Pink Frog Studio
Pink Frog Studio is a website design and digital marketing agency based in Exeter, Devon. We specialise in high-performance websites for local businesses that look beautiful and actually convert visitors into customers.
A beautiful website that doesn't perform is just an expensive brochure. We build sites that work as hard as you do.
About South West Military Fitness
South West Military Fitness offers outdoor military-style fitness classes across Devon. Founded by Peter Hardy, an ex-Army fitness instructor, SWMF provides sessions at Ludwell Valley (Exeter), Cranbrook Train Station, and weekend sessions at various locations across Devon.
All abilities welcome with colour-coded groups. £30/month/month for unlimited sessions.